In a week that has left the producers of reality game shows wondering whether the genre is finally running out of steam, Big Brother 2014 limped over the line, with a grand finale that pulled in just 737,000 viewers.
Contrast this with the nearly 2 million who tuned in last year to watch Tim Dormer take the title and it’s clear that while Big Brother might be watching us, few of us are returning the favour.
This year’s winner was 26-year-old Sydneysider Ryan Ginns, who pocketed $200,000 after 80 days in the Gold Coast house.
However, in defence of the anaemic headline figure, Nine was at pains to point out that the winner announcement was the top-rating program of the night with the 25-54, 18-49 and 16-39 demographics.
Big Brother’s poor showing comes after Seven’s buried treasure-themed Big Adventure also flopped on Monday. Despite handing over $1 million to eventual winner Mark Sellar, the Big Adventure became a big embarrassment, with only 649,000 turning on to watch the double-length grand finale.
However, Big Brother still outrated the ARIA Awards on Ten, which occupied three hours of the network’s schedule.
An average of 574,000 viewers tuned in to watch the likes of 5 Seconds of Summer and Chet Faker vie for the awards.